Comprises search services in the media channels Online/Mobile and printed products in Print.
Eniro is a leading search company in the media industry, with operations in Sweden, Norway, Denmark, Finland and Poland. In 2012, 77 percent of the company’s revenues derived from digital media (excluding directory assistance services). The company specializes in local search and Eniro’s well-known brands, products and services create user value for a vast number of users each day.
Eniro’s customers are paying advertisers who – via their presence in Eniro’s complementary channels – ensure access and relevant searchability 24/7, irrespective of the distribution form. Thanks to a local presence, Eniro’s corporate customers ensure searchability and provide a contact interface with potential customers and companies.
Information in Eniro’s databases is available via various distribution channels, Internet and mobile services, printed directories and other publications, in addition to directory assistance and SMS services. Eniro markets its products and services under well-known brands. In Sweden these are primarily eniro.se, Gula Sidorna, Din Del and the 118 118 directory assistance service. In Norway, Gule Sider, Proff and the 1880 directory assistance are the primary brands. Danish search services are marketed under the krak.dk, dgs.dk, Mostrup and Den Røde Lokalbog brands, while Panorama Firm is the brand in Poland. In Finland, customers encounter the 0100100 brand.
Eniro’s operations in Sweden, Norway, Denmark and Poland market and sell advertisements to thousands of customers through one of the largest sales forces in the Nordic region. Each year, the company’s sales representatives contact millions of existing and potential customers.
Eniro has about 3,200 employees. Operations are organized on the basis of three revenue categories:
Eniro has been listed on NASDAQ OMX Stockholm since 2000 as part of the Mid Cap segment. The company is index classified under Consumer Discretionary/Advertising.