Norway
Eniro Norway encompasses all of the company’s product areas: Online/mobile, Print, Voice and Media Products. Along with Sweden, Norway is Eniro’s most important market and has made most progress in the conversion from print to online. Gule Sider in Norway has refined and focused its service to the digital channel. The local printed is still having a position in the market.
Eniro Norway is market leader within the mobile search area and has been awarded prizes for its apps. Over a number of years, Eniro Norway has sold sponsored link packages under the Kvasir brand. As in other Eniro markets, the company is focusing on building up the Media Products area. Eniro Norway has a broad, well-developed and profitable B2B portfolio, which accounts for about 15 percent of revenues in Norway.
The core site for local search has about 1.2 million unique visitors each week.
| Eniro Norway | 2012 | 2011 |
|---|---|---|
| Operating revenues, SEK M | 1,146 | 1,286 |
| Share of Eniro, % | 27 | 30 |
| Revenue development, % | -11 | -17 |
| Share of digital, excl. Voice, % | 88 | 81 |
| Number of employees, Dec. 31 | 587 | 688 |
Total company, products and service searches on www.gulesider.no
Company searches by month, online+mobile (MI and apps)
Volumes for 2011-12 are partly estimates (due to change in metric and tracking system)
Includes company searches on Startsiden.no (from march 2012)