Sweden’s most popular and used local directory search product.
Eniro’s operations within Print accounts for 8 percent of the company’s total operating revenues.
The advertising market for printed telephone directories is contracting steadily, and we continue to adapt our operations to users’ changing search behaviors. We now offer advertising in local, printed phone directories in Sweden, Norway and Denmark. The directories are sold by a separate sales force as a complementary offering to our digital products. The directories are sold under the local, well known brands Din Del in Sweden, Ditt Distrikt in Norway, and Mostrup and Den Røde Lokalbog in Denmark. User surveys indicate that there is still demand for local directories, mainly among people in the 50 and over age bracket. For this segment Eniro focuses on advertisers who direct their marketing specifically to people in this age group.