Sweden is Eniro’s largest market in terms of revenues. The Swedish market offering includes all of the company’s product areas, i.e. packages for advertising customers who are looking for search ability, visibility and ranking, 24/7. The revenue streams are categorized under Desktop search, Mobile search, Campaign products, Print and Voice.
The transformation into multiscreen digital services has been finalized and today more than 80% of advertising revenues comes from digital channels. The Swedish market growth is driven by high user traffic on mobile devices.
|Operating revenues, SEK M||1,325||1,661|
|Share of Eniro, %||41||46|
|Revenue development, %||-20||-12|
|Number of employees, Dec. 31||736||880|
|* Retrospective restatement of financial statements in accordance with IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors.|